Social Media and SEO What Is The Connection?

Do The Best Search Engine Optimization Companies In The USA Get The Link?

Over the years, there has been this ongoing argument on the impact of social media on SEO with some in the search industry wondering if social media has any effect on SEO altogether. So, does social media help SEO efforts? Without mincing words, it does. But don’t just rush off with that answer, read through to find out more; social media doesn’t help SEO in the way many people think.  We have asked several of the top Digital Agencies In Illinois about their views about social media and the impact it has on their google rankings and SEO.

Info From The Best SEO Companies In Illinois Found A Connection

We can infer from studies and the data available to us that social signals are not a direct ranking factor.  Google has said that social media is not a ranking factor but that does not mean that it does not impact rankings. According to Search Metrics’ 2016 Rebooting Ranking Factors White Paper:

“The correlation between social signals and ranking position is extremely high, and the number of social signals per landing page has remained constant when compared to with the values from last year’s white paper. … The top-ranked websites in Google’s rankings display vastly more social signals than all other pages…. This is primarily due to the overlap between brand sites performing actively in social networks and being allocated top positions by Google.”

So, while it is safe to say that social signals are not a ranking factor, the correlation between social signals and ranking is apparent for all to see. As we already know, links are one of the top google ranking factors, and though Google has come out to say that the number of social media shares doesn’t count as individual links, there is obviously a correlation here.

If you create quality content, the belief is that most likely it will become popular on social media and more people are going to “like” – which is going to boost your rankings. We have noticed that sites with high ranking positions also have many social signals.

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If social media isn’t a direct ranking factor, how can it help SEO, I am glad you asked. Below are the most common answers we received when we asked about the connection between social media and SEO;

 Links

The more shares you have on social media, the more opportunities people will have to consume your content and link to it. So, for example, if a company achieves over 130,000 Facebook shares to a web page, it will shoot up in the ranking for competitive keyword phrases. And this is a good content creation and promotion strategy.

Over the years, people have erroneously assumed that it is all about the number of Facebook shares, but now we know that it is more about the back links that can come from the Facebook shares.

 

Build Followership

Every product out there can do better with a little more following.  You need to let more people know about your product and services; get the word out there. The market is becoming very competitive; you need to be proactive and reach people where they are instead of hope they stumble on your product and services someday.

If I may ask, where are the majority of people?  On Social media of course! In fact, on Facebook alone, you have 2 billion users.

What then are you waiting for? Leverage on the number of people on social media, its global reach and its ease of sharing to build a web presence and quickly build an audience. If you want to be found in this day and age, you have to up your social media game.

Also, click-through rates can impact search engine rankings. With social media marketing, you can build brand awareness and a large following that will increase the likelihood of clicking on your brand’s content in Google search results

 

Branded Searches

If consumers Google your brand name with a keyword phrase, it can help your ranking in similar keyword phrases. For instance, if you have a lot of consumers searching “[your Brand Name] coffee” and they positively interact with your content. Google will think that since your web page ranks well for “[your Brand Name] coffee,” it will also be a good result for “coffee” so that you are now placed higher for the keyword phrase “coffee.”

Helps Promotion

If you care to know, YouTube is the second most searched engine. Even though most of the YouTubes search queries have low commercial-intent, Google brings in more customer conversion.

However, you can still use YouTube to influence your SEO performance positively. You can create the video to promote your brand or content, which can lead to links and your videos have the chance of ranking organically in SERPs.

Will Google include more social media signals in its ranking algorithm, we cannot say. But we can use social media to improve our SEO efforts. So, get on with it, leverage on social media to promote you brand and content and be found online.  If you need any help with this feel free to visit http://www.123abcmedia.com for more information.