Let’s imagine you’re no longer a competitive businessman, but you’re a 14-year-old kid who dreams to become the next Michael Jordan in your school’s basketball team. What do you do first?
It’s simple – you spy on your competitors.
Fast-forward years later, you’re in your late 20’s or early 30’s, and the concept of competition hasn’t changed one bit. As what the famous saying goes, “keep your friends close and your enemies closer.”
Adapting to the digital marketing environment can be a real challenge (especially if you’ve just started out) but it doesn’t matter. We’ve got the best marketing tools of the year to try out.
Besides, this is one way of keeping yourself from committing the same dumb mistakes every newbie does in the marketplace.
SpyFu
Right now, I’m pretty sure you can name all of the top-leading businesses in your niche with no problems at all. The only problem is, you’re not entirely competing against the big guys in the digital marketing universe.
SpyFu gives you all of the necessary details on finding out who your organic rivals online are. In addition, one of their features allows you to receive insights on the most money-making keywords in your trade.
Website Auditor
This beast of a tool gives you an in-depth insight on the big leagues that are chilling on page one of Google. Website Auditor displays the structure of those well-optimized sites for your own benefit.
It basically shows you how the sites have been optimized and the various techniques used from one leading site to another. There are optimization stats you can get your hands on per page as well.
SEMRush
SEMRush is an easy to use and quick to access tool that lets you see different ad strategies utilized by the most popular site of your field. It also gathers details of your competition’s PPC marketing movement.
Generally, you’ll be able to see their profitable keywords and most popular advertisement campaigns. To get started, it’s as easy as placing your desired domain to check out the results.
SimilarWeb Pro
We have SimilarWeb Pro to back you up with your competition’s marketing plans. It grants you the power to check out your rivaling site’s traffic levels, go-to sources, and the entire dispersal of the site across various channels.
It specifically focuses on rivals’ traffic standpoint. In other words, you’ll be able to check out their average daily visits, how long their readers stay, bounce rate, and etc.
Awario
Probably my personal favorite – this gives you access to several key elements of your competitor’s site. It shows the most popular social media platforms where your competitions are getting all of their views.
Delivers precise information on which media campaigns are raking in profits, and it also lets you know what the rivaling sites’ patterns are.
Awario covers a neat option of alerting you on the best contents for your audience to boot. Definitely a notable site for major social networks and the web reasons.
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