How Does Google Rank Websites?

If you’ve been sticking around SEO for quite some time now, then you probably know about the great race going to the top of the SEO ladder.

Considering all of the factors you have to face just to get to the brighter side of Google’s pages, it’s safe to say that beating competition, figuring out Google’s algorithm, and other digital nuisances aren’t the easiest task to do. Your rivals are showing everything they got in this business.

The thing about winning the page battle is that it isn’t about which website worked the hardest, rather, it’s about which site worked the smartest. It’s definitely a long journey, but just like everything else, it certainly has a shorter route.

This time around, we’re going to touch the tip of how Google does its ranking. By the end of this article, hopefully, you’ll be able to take home some valuable info on how to beat competitors. Let’s go!

• Google’s Algorithm

While it’s true that there over two-hundred running factors that basically tells us how Google operate, there’s one very specific factor that needs to be highlighted. It’s Google’s PageRank.

In a sense, the big guys at Google created this algorithm to help them figure out which ones are the most searched. The quality and quantity of links you use greatly matters in this ordeal.

Generally speaking, when there are more sites that use your website on their pages, Google automatically sees your site as an authority.

• Keyword Influence

Keywords are what makes your site identified as a reliable source of information. Using keywords that are relevant to your niche greatly boosts up your site’s traffic. Let me help you out.

(1) Know Your Content’s Topic

It’s crucial you know what your audience wants. Using relevant keywords as your subject is important, if you know what your readers are going to look for, it generally gives you more traffic.

(2) Research on Keywords

Find out keywords that will click to your audience. Having one primary keywords is good; however, it always helps to implement synonymous keywords to your content for visibility. It adds weight to your standing in the search engine.

• On-page Optimization

Add everything together and you have a perfectly made website for on-page optimization. This is the piece of SEO that’s shown on the webpage.

Sure, there’s a lot to cover in this area, but it certainly packs a heavy punch to the overall ranking. To pain you a clearer picture, you’re going to observe the following structure.

-High-quality content that speaks volumes for your readers. It should contain at least 500 words as the article’s minimum. The ideal word count would be 1,500 per page.

-Primary keywords should be used in the headlines and sub-headlines. Repeated at least two or three times throughout the content as well.

-Use authoritative sites as your go-to links for your content. Preferably, it should link back to your site.

Surely, getting your site to the top page takes a lot of work. Our team (with over 5 years of experience) can help you get your site from the last page to the top page at a reasonable cost. Contact us for more info.