6 Reasons Why Email Marketing Is Important

Let’s start the game strong with some pretty interesting facts about email marketing. Did you know that there’s at least 34% of individuals all around the globe the owns an e-mail account?

Again – it’s 34% of people! Okay, I’m no math wizard, so I had to go and grab my calculator for this one. That’s about 2.5 BILLION people all across mother earth who remain connected with their loved ones thru email.

Now, this isn’t the end of it either. It has been said that in the next two years or so, there’s going to be an incredible growth of the population. As a matter of fact, it has been said that more than 3 million people are going to join the bandwagon.

So yeah, it’s safe to say that it’s darn popular for everyone on this planet. As we speak, there are more than 196 billions of emails that are jumping from one inbox to another.

If you think that those emails are all for personal uses, you’re dead wrong. 109 of those emails are for business deals and offers. Assuming you’re an entrepreneur, you may already be thinking of how you can use this info to your advantage.

More effective than social media

Before you start thinking that you made a dumb investment on your social media campaigns, that’s not really the case. In fact, social media is a really powerful platform for your company.

When it comes to customer acquisition, social media wins the competition. Of course, we all agree that SMM gives us brilliant ways where we can interact with our audience. The goal of the process is to strengthen the bond you have with your readers.

However, it wouldn’t be made possible without striking a conversation first. E-mail marketing is the best approach to do when you want to make your readers to clients. Here’s another fact for you, 7% of customer acquisition is coming from email marketing.

Economic and Cost Effective

Email marketing is REALLY easy, but that’s not what’s important, the fact that it can be executed with little to no cost. This gives you the chance to reach out to your viewers at an incredible pace.

Small time business owners take this as an advantage as this is a way better option than actually spending a large amount of money for TV commercials and radio.

Seriously, email marketing is sweeping the country. There’s 85% of business owners who would go for email marketing anytime. They have stated that it’s the best customer acquisition method to date. 

Personal and Customisable

Your consumers want to feel special, that’s why email marketing is one of the most friendly ways you can communicate with your audience.

This gives them information that’s worth something to them. In comparison to TV ads, it plays the same thing over and over again, targeting the general public.

In a nutshell, they are more likely to convert as they know that you’re actually taking the time to cater to their specific needs.